---
title: The latest news, insights and tips in the worlds of science and marketing
---

[![biostrata-white-1](https://www.biostratamarketing.com/hubfs/biostrata-white-1.svg) ](https://www.biostratamarketing.com)

- Services
  
  ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg)
  
  #### Access a service
  
    - [Strategy, research & planning
      
      
      
      ](https://www.biostratamarketing.com/services/strategy-planning/)
    - [Science writing & content creation
      
      
      
      ](https://www.biostratamarketing.com/services/science-writing-and-content-creation/)
    - [Creative design
      
      
      
      ](https://www.biostratamarketing.com/services/creative-design/)
    - [Digital marketing
      
      
      
      ](https://www.biostratamarketing.com/services/digital-marketing/)
    - [Public relations
      
      
      
      ](https://www.biostratamarketing.com/services/public-relations/)
    - [Paid media & advertising
      
      
      
      ](https://www.biostratamarketing.com/services/life-science-paid-media-and-advertising)
  
  
  #### Achieve a goal
  
    - [Brand awareness
      
      
      
      ](https://www.biostratamarketing.com/services/brand-awareness)
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      ](https://www.biostratamarketing.com/services/lead-generation)
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      ](https://www.biostratamarketing.com/services/lead-nurturing)
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      ](https://www.biostratamarketing.com/services/sales-enablement)
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      ](https://www.biostratamarketing.com/inbound-marketing/)
  
  
  #### Complete a project
  
    - [Brand your company
      
      
      
      ](https://www.biostratamarketing.com/services/brand-your-company)
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      ](https://www.biostratamarketing.com/services/launch-a-new-product)
    - [Develop a website
      
      
      
      ](https://www.biostratamarketing.com/services/develop-a-website)
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      ](https://www.biostratamarketing.com/services/tradeshow-support)
- Sectors
  
  ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg)
  
    - [Biotech
      
      
      
      ](https://www.biostratamarketing.com/sectors/biotech-marketing-services)
    - [Contract Manufacturing
      
      
      
      ](https://www.biostratamarketing.com/sectors/contract-manufacturing-marketing-services)
    - [Instruments, tools & reagents
      
      
      
      ](https://www.biostratamarketing.com/sectors/instruments-and-reagents-marketing-services)
    - [Clinical Diagnostics
      
      
      
      ](https://www.biostratamarketing.com/sectors/clinical-diagnostics-marketing-services)
    - [Informatics & Software
      
      
      
      ](https://www.biostratamarketing.com/sectors/life-science-software-marketing-services)
    - [Industry associations
      
      
      
      ](https://www.biostratamarketing.com/sectors/industry-associations-marketing-services)
    - [Contract Research
      
      
      
      ](https://www.biostratamarketing.com/sectors/contract-research-marketing-services)
    - [Fine chemicals & APIs
      
      
      
      ](https://www.biostratamarketing.com/sectors/fine-chemicals-marketing-services)
- [ About us
  
  ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) 
  
  ](https://www.biostratamarketing.com/about-us/)
- [ Case studies
  
  ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg) 
  
  ](https://www.biostratamarketing.com/case-studies)
- Resources
  
  ![Arrow](https://www.biostratamarketing.com/hubfs/Blend%202021/Global/Header/Nav/mobile/menu-arrow-down.svg)
  
    - [Blog
      
      
      
      ](https://www.biostratamarketing.com/blog)
    - [Guides, tools and templates
      
      
      
      ](https://www.biostratamarketing.com/resources)
    - [Marketing budget calculator
      
      
      
      ](https://www.biostratamarketing.com/blog/how-life-science-companies-can-set-an-effective-marketing-budget)
    - [Featured eBook: Strategy
      
      
      
      ](https://www.biostratamarketing.com/marketing-strategy-planning-life-science-companies)
    - [Featured eBook: SEO
      
      
      
      ](https://www.biostratamarketing.com/the-ultimate-guide-to-life-science-seo)
    - [Featured webinar: AI
      
      
      
      ](https://www.biostratamarketing.com/elrig-ai-marketing-sales-webinar)

# Blog, news & insights

[All Topics](https://www.biostratamarketing.com/blog) [Marketing](https://www.biostratamarketing.com/blog/topic/marketing) [Public Relations](https://www.biostratamarketing.com/blog/topic/public-relations) [Sales](https://www.biostratamarketing.com/blog/topic/sales) [Artificial Intelligence](https://www.biostratamarketing.com/blog/topic/artificial-intelligence) [Science](https://www.biostratamarketing.com/blog/topic/science) [Industry Insight](https://www.biostratamarketing.com/blog/topic/industry-insight) [Leadership](https://www.biostratamarketing.com/blog/topic/leadership) [Careers](https://www.biostratamarketing.com/blog/topic/careers) [News](https://www.biostratamarketing.com/blog/topic/news)

Filter by Topic

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[All Topics](https://www.biostratamarketing.com/blog) [Marketing](https://www.biostratamarketing.com/blog/topic/marketing) [Public Relations](https://www.biostratamarketing.com/blog/topic/public-relations) [Sales](https://www.biostratamarketing.com/blog/topic/sales) [Artificial Intelligence](https://www.biostratamarketing.com/blog/topic/artificial-intelligence) [Science](https://www.biostratamarketing.com/blog/topic/science) [Industry Insight](https://www.biostratamarketing.com/blog/topic/industry-insight) [Leadership](https://www.biostratamarketing.com/blog/topic/leadership) [Careers](https://www.biostratamarketing.com/blog/topic/careers) [News](https://www.biostratamarketing.com/blog/topic/news)

[![10 ways to measure the impact of a life science press release](https://www.biostratamarketing.com/hubfs/10%20ways%20to%20measure%20the%20impact%20of%20a%20life%20science%20press%20release.png)

## 10 ways to measure the impact of a life science press release

What truly makes a press release successful in the life science sector? In today's fast-moving...

Read more

Paul Avery  Public Relations

](https://www.biostratamarketing.com/blog/10-ways-to-measure-the-impact-of-a-life-science-press-release)

[![The growing impact of life science executives as LinkedIn influencers](https://www.biostratamarketing.com/hubfs/LinkedIn%20influencer-1.png)

## The growing impact of life science executives as LinkedIn influencers

Paul AveryPublic Relations

](https://www.biostratamarketing.com/blog/the-growing-impact-of-life-science-executives-as-linkedin-influencers)

[![Supreme Group Acquires BioStrata](https://www.biostratamarketing.com/hubfs/Supreme%20Group%20Acquires%20BioStrata.png)

## Supreme Group Acquires BioStrata, an Award-Winning UK-Based Life Science Marketing and Public Relations Agency

BioStrata TeamNews

](https://www.biostratamarketing.com/blog/supreme-group-acquires-biostrata-life-science-marketing-and-public-relations-agency)

[![Life, Science & Marketing Podcast episode 14](https://www.biostratamarketing.com/hubfs/Podcast%20logo%20and%20album%20cover%20template%20new%20copy%20%2843%29.png)

## Life, Science and Marketing Podcast, Episode 14: John Kennett

BioStrata TeamIndustry Insight

](https://www.biostratamarketing.com/blog/life-science-and-marketing-podcast-episode-14-john-kennett)

[![Life, Science & Marketing Podcast episode 13](https://www.biostratamarketing.com/hubfs/Podcast%20logo%20and%20album%20cover%20template%20new%20copy%20%2842%29.png)

## Life, Science and Marketing Podcast, Episode 13: Haydn Boehm

BioStrata TeamIndustry Insight

](https://www.biostratamarketing.com/blog/life-science-and-marketing-podcast-episode-13-haydn-boehm)

[![Life, Science & Marketing Podcast episode 12](https://www.biostratamarketing.com/hubfs/Podcast%20logo%20and%20album%20cover%20template%20new%20copy%20%2837%29.png)

## Life, Science and Marketing Podcast, Episode 12: Paul Kippax

BioStrata TeamIndustry Insight

](https://www.biostratamarketing.com/blog/life-science-and-marketing-podcast-episode-12-paul-kippax)

[![AI marketing round-up January 2024](https://www.biostratamarketing.com/hubfs/Blog%20image.png)

## The month in AI marketing news round-up: January 2024 edition

Paul AveryArtificial Intelligence

](https://www.biostratamarketing.com/blog/the-month-in-ai-marketing-news-round-up-january2024-edition)

[![Life, Science & Marketing Podcast episode 11](https://www.biostratamarketing.com/hubfs/Podcast%20logo%20and%20album%20cover%20template%20new%20copy%20%2836%29.png)

## Life, Science and Marketing Podcast, Episode 11: George Fradley

BioStrata TeamIndustry Insight

](https://www.biostratamarketing.com/blog/life-science-and-marketing-podcast-episode-11-george-fradley)

[![Life, Science & Marketing Podcast episode 10](https://www.biostratamarketing.com/hubfs/Podcast%20logo%20and%20album%20cover%20template%20new%20copy%20%2827%29.png)

## Life, Science and Marketing Podcast, Episode 10: Jaleel Shujath

BioStrata TeamIndustry Insight

](https://www.biostratamarketing.com/blog/life-science-and-marketing-podcast-episode-10-jaleel-shujath)

[![AI marketing round-up December](https://www.biostratamarketing.com/hubfs/AI%20blog%20December.jpeg)

## The month in AI marketing news round-up: December 2023 edition

Paul AveryArtificial Intelligence

](https://www.biostratamarketing.com/blog/the-month-in-ai-marketing-news-round-up-december-edition)

[1](https://www.biostratamarketing.com/blog) [2](https://www.biostratamarketing.com/blog/page/2) [3](https://www.biostratamarketing.com/blog/page/3) [4](https://www.biostratamarketing.com/blog/page/4) [5](https://www.biostratamarketing.com/blog/page/5) <https://www.biostratamarketing.com/blog/page/2>

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