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Our Team

Clare Russell BSc PhD

Clare Russell BSc PhD

Managing Director

Combining strategy, creativity and scientific knowledge, Clare’s passion for marketing life science shines through each and every programme.

With a physiology, immunology and medical research background, coupled with many years in agency, Clare dovetails in-depth scientific understanding with extensive commercial insight to provide targeted and effective campaigns. She truly understands the challenges and needs of the sector from the bench scientist and PI, to the pharmaceutical executive and investor. This allows her to create informed marketing strategies that communicate the ‘true’ benefits, directly to the decision makers. Clare brings with her significant knowledge of strategy development, branding and creative development, public relations, advertising and lead generation programmes on a global level. Ultimately though, Clare is a networker and a people person whose wholehearted approach excites others. Her smile, energy, and drive make things happen for her clients, whatever their needs.

With experience across a multitude of CRO/CMO, healthcare and pharmaceutical technology clients, including Thermo Fisher Scientific, WIL Research, Olympus Diagnostics (now part of Beckman Coulter), Regent Medical (now part of Molnlycke Healthcare), Dow Microbial Control, ATCC, Bioquell and Axis Shield, to name just a few, Clare is well equipped to lead winning marketing strategies across a broad range of sectors.

Paul Avery BSc PhD

Paul Avery BSc PhD

Managing Director

As an ex-geneticist, Paul claims that life science marketing is in his genes. He’s passionate about applying the latest content marketing tools and tactics for our clients, helping them to stand out from the crowd in a way that demands attention and drive sales.

With over 10 years of biology experience spanning a degree in Genetics, a PhD from Cambridge University in molecular biology, medical research into the pathology of arthritis and the study of gene regulation during fruit fly development, Paul truly understands the research environment. After turning his attention to marketing, he quickly developed an in-depth understanding of what it takes to help make a success of products and services in the areas of life science and biotech. Molecular biology is one of his sweet spots, having worked with companies such as Oxford Gene Technology, Toray Inc, Plexpress and Illumina. However, that hasn’t stopped him from getting excited about other areas of life science and biotech, delving into communications programmes with the likes of BioFocus (research services), Stratophase (testing and measurement), Link Technologies (speciality chemicals), Arcadia Biosciences (agri-tech), Bio-Rad (life science tools) and many more.

Paul lives and breathes marketing strategy. That’s great for both BioStrata and our clients, as we can tap into his dedication to learning about the latest tactics and use it to help drive cutting-edge programmes for our clients. When it comes to creating interesting and engaging stories, delivered in novel ways that truly capture audience attention, he’s your man. His goal is to make the expertise and value you offer so well known and respected in your industry that your customers start seeking you out… not the other way around.

Craig Townsend MBA

Craig Townsend MBA

Director of Sales and Marketing Services

A specialist in strategic sales and commercial marketing, Craig brings 9 years of cross sector B2B and B2C marketing expertise to the team along with a passion for all things digital.

Craig started work with the commercial marketing team at tech giant Acer Technologies, helping to redevelop its ecommerce and on-line sales strategy, resulting in a net revenue growth of 7% in his first year. After 3 years, he moved agency side, working with a range of pharmaceutical and tech companies to create market leading CPD solutions for Gilead Sciences, global stakeholder mapping and research tools for Boehringer Ingelheim, a selection of promotional video games for Toshiba and even launching the Nokia Lumia 800 with a laser and music show on the River Thames. A prolific events speaker, Craig has delivered seminars across Europe on all manners of emerging tech and data utilisation. He also holds both Analytics IQ and AdWords certified qualifications, bringing significant digital experience to further enhance the digital marketing programmes of BioStrata’s clients.

Helen Stewart-Miller BSc MCIPR, Accredited Practitioner

Helen Stewart-Miller BSc MCIPR, Accredited Practitioner

Director of PR Services

Helen helps clients to achieve commercial success through the telling of scientific and technical stories designed to resonate and engage with specialists and non-specialists alike.

Armed with a molecular biology degree, Helen started out in drug discovery for a pharmaceutical company, researching diseases of the central nervous system. During this time she also managed the company’s cell culture facilities. She then stepped over the great laboratory divide to join the commercial side – and discovered a passion for translating science to a wider audience. Helen now has more than a decade of experience providing PR and marketing communications to the scientific, technical and healthcare markets. She has developed and delivered programmes for clients ranging from biotechnology start-ups communicating the findings of their EU-funded research to top global pharmaceutical companies launching new products. This has seen her working in the fields of clinical diagnostics, drug discovery/delivery, microbiology and life science equipment and reagents (among many others), where she enjoys uncovering and creating media opportunities for clients.

Janice Foley

Janice Foley

PR Director, Boston, U.S.

There are not many you will find with the energy, passion and client engagement as Janice Foley. She’s a master storyteller that will deliver significant business results as a collaborative and thoughtful partner.

As the Boston-based leader, Janice provides senior counsel by leveraging more than 20 years of public relations and marketing expertise to support a diverse client portfolio achieve their business objectives with creativity, business savvy and meaningful results. Before partnering with BioStrata, Janice managed her own successful, referral-based consultancy for more than a decade specialising in communications strategy, public relations and marketing communications. She has experience in a wide range of sectors, and has worked with corporations, educational institutions, government agencies, and nonprofits — working both as an internal senior leader and entrepreneurial agency partner. Diverse industry experience allows for an understanding of the business climate along with public relations expertise within the trade, corporate and financial media.

Janice has experience with a range of life sciences and healthcare clients including Thermo Fisher, Gen9, Novella, Evaluate, Siemens Healthcare USA, EMD Serono and others. Janice is well-skilled in the creation of meaningful strategies as well as tactical execution. Janice is a communicator and writer at heart, and has spent years building narratives that align to business goals, sales targets and product support. Janice is experienced in grounding strategy with research — both qualitative and quantitative — to gain a deeper understanding of the company positioning and for best decision-making. Janice’s creative execution allows for maximising budgets and best impact with re purposing deliverables and targeting communications.

Kat Steer

Kat Steer

PR Account Director

A creative and goal-oriented PR professional, Kat is passionate about publicising the benefits of new life science discoveries and innovations to key audiences.

After graduating with a first class degree from the University of York, Kat developed and delivered successful programmes over seven years at agencies Axon Communications and Virgo HEALTH on behalf of major pharmaceutical companies, including GSK, Novartis and Roche. Most recently, Kat was Head of Communications & Membership at the British Pharmacological Society. Over five years, she led the charity’s cost-effective and diverse PR, public affairs, digital and marketing initiatives, in order to enhance its reputation and engage thousands of research scientists worldwide. Kat brings an acute understanding of the priorities and preferences of life scientists, as well as how the synergies between PR and broader marketing activities can amplify the reach of her client’s key messages.

Abby Edwards

Abby Edwards

Inbound Senior Account Manager

Abby is a passionate account manager who uses her scientific background and industry knowledge to develop and deliver effective PR and marketing programmes and engaging content.

Abby began her career in PR and marketing working with clients across the science and technology field, from start-ups to global companies alike, developing and delivering programmes. She also has experience working in a leading NHS organisation, building relationships with national press and managing crisis communications. Abby is a determined, enthusiastic and eager individual who has a passion for working as part of her clients’ teams and establishing long-term relationships through excellent account management. Abby thrives in the busy, varied atmosphere of agency life and loves getting her teeth into all aspects of her work.

Oliver Anscombe BSc MRes DIC

Oliver Anscombe BSc MRes DIC

Inbound Account Manager

Having known he wanted to be involved in science from a very early age, Ol has always envisioned himself in the midst of research. These days he is more at home when holding a pen than a pipette, and loves nothing more than learning, talking, and writing about scientific research and technologies.

Having graduated from Imperial College London, where he studied for a master’s degree in cancer biology, Ol first ignited his interest within the laboratory studying the mechanisms that underpin metastatic spread in cancer, including the roles played by microRNAs and transmembrane proteins such as E-cadherin and claudins in the cascade. Having conducted a trio of lab-based research projects at different institutions, his repertoire is diverse, spanning a range of wet laboratory techniques (e.g. cell culture, transfections and transductions, confocal immunofluorescence, FRAP, RT-qPCR, clinical immunostaining etc.). While conducting bench research, Ol realised that his real passion lay in talking about science. This prompted him to start his own blog, where he features articles and posts on the science that inspires him. Ol’s experiences allow him to truly speak the language of science, crafting stories that show an instinctive appreciation for the joys and challenges of being a researcher.

Alicia Caunter BA MSci

Alicia Caunter BA MSci

Inbound Junior Account Manager

A recent biochemistry graduate from Cambridge University, Alicia first became inspired to pursue a career in life science marketing and communications during her master’s degree.

With a passion for science and a wealth of research experience, Alicia brings a diverse range of scientific knowledge and skills to the team. Her bench expertise encompasses techniques such as cloning, protein expression and purification as well as transposon mutagenesis and reporter assays. After graduating from university and moving into scientific communications, Alicia worked as an intern with the startup GeneAdviser where she gained invaluable experience writing scientific blogs and exploring the latest advances in genomics for the company’s newsletter. With her solid foundation in biochemistry, keen eye for detail, and her creative flair. Alicia is ready to help life science companies with their marketing needs.

Ronan Muir BSc PhD

Ronan Muir BSc PhD

PR Junior Account Manager

Having recently completed his PhD at the University of Nottingham, Ronan is excited about applying his life-long passion for science in the pursuit of a career in life science marketing and communication.

With detailed knowledge on obesity and female health, Ronan has developed an excellent broad-ranging knowledge on whole-body physiology to molecular biology over the course of his university career.  During the course of his PhD, Ronan examined the mechanisms that are responsible for the poor outcomes of labour in obese women through a novel animal model. This was achieved by developing technical expertise in managing small-animal trials, recoverable small-animal surgery, organ bath study, and characterising the expression of proteins and lipids within a range of tissues. Ronan has also been fortunate to carry out placements with the polymer research team at Controlled Therapeutics Scotland Ltd and the research team at the National Childbirth Charity, giving him a broad view of how his scientific and technical knowledge can be applied across the board. Building on this, Ronan is also a highly motivated individual, with excellent organisational skills and a keen eye for detail, which will help life science companies meet their marketing needs within a competitive environment.

Aimi Papanastasiou

Aimi Papanastasiou

PR Junior Account Manager

Aimi is a creative and enthusiastic account manager and writer with a proven ability to understand client objectives, technologies and commercial  applications, to create strategic marketing communications plans that attract attention, get client core messages across, and enable competitive differentiation.

Aimi brings 9 years of B2B agency experience to the BioStrata team, designing and implementing public relations campaigns for companies that lead the way in industries across the technology spectrum, including Thermo Fisher Scientific, Novozymes, ERT, Shimadzu, Synergy Health, and Xylem Analytics. However, she is most intrigued by the pharmaceutical and life science sector, as it is dedicated to making a difference in patients’ lives, while tackling the challenges of a complex business environment, growing competition and strict regulations.

Richard Massey MChem PhD

Richard Massey MChem PhD

Science Writer

With his broad experience in the chemical sciences and flair for writing, Rich is in his element when transforming complex chemistry into creative copy.

After completing a PhD in organic chemistry at Durham University, where he used a host of analytical techniques to study reaction kinetics, Rich began his science communication career in academic publishing as a journal editor at Europe’s largest publisher of chemical research, the Royal Society of Chemistry. Having written extensively for Chemistry World magazine about the latest scientific advances, from rocket fuels to chemical camouflage, Rich knows how to produce engaging copy that provokes a reaction and can make a story stand out from the crowd. With industrial experience in the pharmaceutical sector and a wealth of knowledge of the central science he truly appreciates the role chemistry plays at the heart of life science research.

Kate Marshall BSc MSc PhD

Kate Marshall BSc MSc PhD

Science Writer

Combining her love of writing with her endless curiosity about science, Kate gets a real buzz out of telling scientific stories that inform and inspire everyone.

After obtaining her BSc and MSc degrees, Kate worked at a top London media agency where she managed media strategies for various clients’ marketing campaigns. Despite thriving in the dynamic agency environment, her infinite interest in scientific research led her back to the academic arena. She went on to work as a research assistant at the Department of Zoology, University of Cambridge, before gaining funding for her own PhD research in the same department.

During her PhD, which explored the evolution of camouflage and social signalling in Greek lizards, Kate published several papers about her research. Some of these received media attention, and Kate was invited to present her discoveries to both public and specialist audiences, including in Cambridge, New York and Paris. Through these experiences, she quickly discovered her passion for translating science into thrilling stories for all. So, after obtaining her PhD in April 2016, Kate pursued her aspiration to work in science communication. She first worked as a press intern and feature writer for the British Ecological Society, then as an editorial assistant developing new science journals at Cambridge University Press, before joining BioStrata as a science writer, where she helps clients convert complex information into compelling content.

Jennifer Ellis MSc

Jennifer Ellis MSc

Science Writing Consultant

Jennifer is passionate about bringing science, in all its many disciplines, to the public through writing. She also has an innate flair for combining marketing strategy and content development.

Jennifer brings over 10 years of science writing experience to BioStrata. With an M.S. in Genetics and experience in cancer research, marketing planning & implementation, and technical writing, she has always enjoyed bridging research and communications. Her tenure with the Human Genome Project at Stanford University, as a research scientist at the University of Washington, and as a prior Director of Marketing provides a solid base from which to draw upon to create engaging copy for life sciences and pharmaceutical companies.

Leigh Dilley

Leigh Dilley

Media Manager

Leigh is a highly motivated marketer with a strong background and a passion for delivering effective, creative and thoughtful marketing campaigns.

With over 11 years’ marketing experience, including eight dedicated to the Life Science arena, Leigh prides herself on building strong professional relationships with clients and suppliers alike to successfully fulfil objectives and deliver quality results every time. Dedicated and meticulous; from campaign planning, creative development and studio management, through to advertising, sponsorship and events, Leigh is always seeking new innovations to help drive and improve business practices and procedures whilst maintaining a tight focus on requirements.

Andy Sharp

Andy Sharp

Senior Graphic Design Consultant

Andy has worked with members of the BioStrata team for close to a decade and is known for his creative approach and eye for detail.

Andy’s approach to design is a strategic one, always considering goals and objectives. Whether working on presentations, POS or marketing collateral, Andy identifies the target audience, creating something stylish and effective, which communicates a clear brand message. An expert in both B2C and B2B Andy has an extensive life science portfolio with clients including Pentax Medical, TTP Labtech, Laminar Medica and Thermo Fisher Scientific helping to deliver complex messaging through exceptional B2B design.

Steve Miller

Steve Miller

Senior Graphic Design Consultant

Steve is a versatile designer who excels at creating eye-catching, engaging and effective design work for the B2B market.

Whether it’s for digital, mobile or print, Steve believes that good design goes beyond just looking great – although that’s important too! It’s also something that has been considered, explored, nurtured and most of all lovingly crafted. And always with the audience at front of mind.

Steve’s extensive experience has included working with and running full-service studios that produce cutting edge work for the some of the biggest and most exciting B2B brands. And one of the most important things he has learned in this time is that great design begins with creative collaboration.

Mike Young

Mike Young

Senior Graphic Design Consultant

Mike brings over 25 years design experience to the Biostrata creative team, having worked with some of the top design and marketing agencies in London and overseas.

Mike has extensive pharmaceutical experience, producing award-winning marketing campaigns for clients such as Kimberly-Clark Professional. He has also worked extensively with the healthcare sector, providing marketing and website design to over 30 NHS Trusts around the UK. He has a real eye for detail and style and brings his wealth of experience to every digital, print or marketing design project.

Our services

Our Services

We offer everything from strategy development to tactical execution, whether it’s PR, social media, creative, digital or content development.

Our Approach

In our experience, marketing works best when it’s based on knowledge and research. We use this to craft you a unique position in the market. We then help you effectively communicate this to your targets.

Contact Us

We’d love to discuss your needs in more detail and explore how we can help. If you want to know more or even get started right away, contact us now.