Paul Avery BSc PhD
CEO & Strategic Marketing Comms Specialist
As an ex-geneticist, Paul claims that life science marketing is in his genes. He’s passionate about applying the latest content marketing tools and tactics for our clients, helping them to stand out from the crowd in a way that demands attention and drive sales.
With over 10 years of biology experience spanning a degree in Genetics, a PhD from Cambridge University in molecular biology, medical research into the pathology of arthritis and the study of gene regulation during fruit fly development, Paul truly understands the research environment. After turning his attention to marketing, he quickly developed an in-depth understanding of what it takes to help make a success of products and services in the areas of life science and biotech. Molecular biology is one of his sweet spots, having worked with companies such as Oxford Gene Technology, Toray Inc, Plexpress and Illumina. However, that hasn’t stopped him from getting excited about other areas of life science and biotech, delving into communications programmes with the likes of BioFocus (research services), Stratophase (testing and measurement), Link Technologies (speciality chemicals), Arcadia Biosciences (agri-tech), Bio-Rad (life science tools) and many more.
Paul lives and breathes marketing strategy. That’s great for both BioStrata and our clients, as we can tap into his dedication to learning about the latest tactics and use it to help drive cutting-edge programmes for our clients. When it comes to creating interesting and engaging stories, delivered in novel ways that truly capture audience attention, he’s your man. His goal is to make the expertise and value you offer so well known and respected in your industry that your customers start seeking you out… not the other way around.
Clare Russell BSc PhD
COO & Strategic Marketing Comms Specialist
Combining strategy, creativity and scientific knowledge, Clare’s passion for marketing life science shines through each and every programme.
With a physiology, immunology and medical research background, coupled with many years in agency, Clare dovetails in-depth scientific understanding with extensive commercial insight to provide targeted and effective campaigns. She truly understands the challenges and needs of the sector from the bench scientist and PI, to the pharmaceutical executive and investor. This allows her to create informed marketing strategies that communicate the ‘true’ benefits, directly to the decision makers. Clare brings with her significant knowledge of strategy development, branding and creative development, public relations, advertising and lead generation programmes on a global level. Ultimately though, Clare is a networker and a people person whose wholehearted approach excites others. Her smile, energy, and drive make things happen for her clients, whatever their needs.
With experience across a multitude of CRO/CMO, healthcare and pharmaceutical technology clients, including Thermo Fisher Scientific, WIL Research, Olympus Diagnostics (now part of Beckman Coulter), Regent Medical (now part of Molnlycke Healthcare), Dow Microbial Control, ATCC, Bioquell and Axis Shield, to name just a few, Clare is well equipped to lead winning marketing strategies across a broad range of sectors.
COO Data & Technology
Khaled has worked in the B2B and B2C Technology space for over 12 years, working in various sectors from management consultancy, insurance, recruitment and more recently in the Travel and Tourism sector.
With commercial and strategic operational focus, Khaled has built and led many global multinational teams, building technology partnerships with clients, vendors, suppliers and internal Product teams. Driven by a passion for delivering real customer value, Khaled has a proven track record in managing projects and strategic initiatives from inception to delivery. He’s recognised as being commercially results-oriented, with rich experience in technical project management, risk mitigation, change management, marketing, governance, process re-engineering, business development, and customer service. He’s also overseen, built and delivered Go-To-Market strategies, and Product launches.
Khaled earned a Management Master’s degree from Westminster University, and a Bachelor’s degree in Social Policy & Management from London Metropolitan University. Khaled also co-founded a luxury wedding cake company, and as a qualified Football coach, enjoys coaching the local youth teams in his town, and loves country walks with his young family.
Client Services Director
A CIM qualified, creative and strategic senior marketer with 20 years of experience in B2B marketing agencies, Joanne has a background in delivering complete marketing communications plans for clients, focused on increasing brand visibility and awareness and generating genuine leads.
Joanne has worked with many multi-national organisations within B2B technology industries, focusing on the creation of quality content and ensuring this is maximised within a campaign to drive results, whether the objective is inbound leads, nurture or pure brand awareness. A cross-platform media specialist, Joanne’s straightforward and considered approach helps clients to focus on how to best engage with their target audience. She believes that any campaign should begin with a solid understanding of the audience and the differing personas within it, bringing a strategic, insight-based approach to all activities.
Her calm, honest and down-to-earth approach along with a sense of responsibility, fun and excitement, make Joanne a trusted advisor to her clients and colleagues alike.
Gary Pyle, FCA
Finance Director (part-time)
Gary brings with him over 30 years of finance and commercial experience to the Biostrata team, having worked with a variety of companies and spent several years as Chief Financial Officer with listed companies.
As a commercially focused FD/CFO, with a broad range of experience gained within strategic, operational and corporate finance environments, Gary is able to devise and implement strategies to optimise business operations and support strategic objectives and growth.
Caroline Barley AssocCIPD, MHFA
People & Culture Manager
As a successful human resources professional with over 14 years of experience covering all aspects of HR, Caroline is passionate about creating a positive working environment with engaged and productive staff.
Caroline has expertise in a range of HR, People and Culture disciplines. These include mentoring managers and advising on processes and procedures to ensure consistency and compliance in line with current legislation, as well as planning and implementing a HR strategy that is aligned with BioStrata’s business goals and vision.
Caroline also champions change in workplaces to encourage and promote good mental health amongst a business’ most valuable asset: its people. She does this by focusing on employee engagement and wellbeing, including mental health awareness. With experience in international business, Caroline has learnt to adapt to multicultural needs, ensuring best practice is always at the forefront. As Caroline says: “People are my passion and seeing a motivated and driven team succeeding in their roles is the biggest reward I can imagine”.
Lynne Thompson ACMA
Lynne has over 20 years of experience in finance roles within both SMEs and listed companies. She has valuable experience in setting up and running a finance function, ERP software implementations and as a commercial finance business partner.
Lynne’s aim is to provide BioStrata with a finance service that is efficient and effortless for all those who interact with us. She strongly believes that growing confidence in the services that finance provides is the key to a successful team. She says: “If we can do a ridiculously good job and try to get it right the first time, confidence grows and the wider team can focus on the business deliverables”. She is passionate about the positive impact a well-run finance function can bring and will strive for continual improvement through her energy and enthusiasm for success
Helen Stewart-Miller BSc MCIPR, Accredited Practitioner
Helen helps clients to achieve commercial success through the telling of scientific and technical stories designed to resonate and engage with specialists and non-specialists alike.
Armed with a molecular biology degree, Helen started out in drug discovery for a pharmaceutical company, researching diseases of the central nervous system. During this time she also managed the company’s cell culture facilities. She then stepped over the great laboratory divide to join the commercial side – and discovered a passion for translating science to a wider audience. Helen now has more than a decade of experience providing PR and marketing communications to the scientific, technical and healthcare markets. She has developed and delivered programmes for clients ranging from biotechnology start-ups communicating the findings of their EU-funded research to top global pharmaceutical companies launching new products. This has seen her working in the fields of clinical diagnostics, drug discovery/delivery, microbiology and life science equipment and reagents (among many others), where she enjoys uncovering and creating media opportunities for clients.
PR Director, Boston, U.S.
There are not many you will find with the energy, passion and client engagement as Janice Foley. She’s a master storyteller that will deliver significant business results as a collaborative and thoughtful partner.
As the Boston-based leader, Janice provides senior counsel by leveraging more than 20 years of public relations and marketing expertise to support a diverse client portfolio achieve their business objectives with creativity, business savvy and meaningful results. Before partnering with BioStrata, Janice managed her own successful, referral-based consultancy for more than a decade specialising in communications strategy, public relations and marketing communications. She has experience in a wide range of sectors, and has worked with corporations, educational institutions, government agencies, and nonprofits — working both as an internal senior leader and entrepreneurial agency partner. Diverse industry experience allows for an understanding of the business climate along with public relations expertise within the trade, corporate and financial media.
Janice has experience with a range of life sciences and healthcare clients including Thermo Fisher, Gen9, Novella, Evaluate, Siemens Healthcare USA, EMD Serono and others. Janice is well-skilled in the creation of meaningful strategies as well as tactical execution. Janice is a communicator and writer at heart, and has spent years building narratives that align to business goals, sales targets and product support. Janice is experienced in grounding strategy with research — both qualitative and quantitative — to gain a deeper understanding of the company positioning and for best decision-making. Janice’s creative execution allows for maximising budgets and best impact with re purposing deliverables and targeting communications.
PR Account Director
A strategic and thoughtful marketer, Jess loves creative problem solving and working with clients to strategize how their marketing programs can impact their larger business objectives.
With 15 years of experience in tech B2B agencies, Jess has a background in developing full-service marketing plans with expertise in strategic program development, public relations, advertising, demand generation and nurturing, social media and content strategy. She believes that any program should start with a strong strategy and clear objectives that serve as the North Star for all activities. Jess uses her years of experience to drive impactful results for her clients and is always looking for ways go above and beyond expectations. She loves translating complex technologies into engaging stories and is excited to use her marketing skills to help companies make positive impacts in the healthcare and medical fields.
Inbound Account Director
Lauren has over 17 years of experience within the marketing industry, having worked with clients that range from small boutique businesses to blue-chip industry leaders. Lauren has been championing Inbound Marketing for over a decade and has developed and implemented hundreds of inbound campaigns. She has also been a speaker at conferences around lead generation, Inbound marketing and marketing strategy. She has a huge love affair with what it means to be human, psychology, science, the human brain, and the cosmos. Lauren spends her spare time studying and holds a number of degrees and diplomas primarily in psychology, neuroscience and therapeutic techniques.
A creative and strategic communications professional, Abby is a storyteller at heart who is passionate about helping science and technology companies engage with their target audiences through compelling content.
As Content Editor, Abby is responsible for ensuring the quality of the content we create for our clients is ridiculously good. By combining her extensive account management and writing experience, she is a multi-skilled individual who uses her proven content strategy and copywriting expertise to scrutinize Inbound marketing and PR collateral, from animations to technical trade articles.
Dedicated to delivering value to our clients, Abby works closely with the account teams to identify where we can repurpose content to improve efficiencies and help budgets go further. She also keeps up-to-date with the latest best practices and trends, such as the ever-changing requirements for SEO copywriting. Abby thrives in the busy, varied atmosphere of agency life and gets a real buzz from being able to combine her love of all things science with her passion for communication.
Oliver Anscombe BSc MRes DIC
Inbound Senior Account Manager
With a background in cancer biology, Ol is passionate about spreading the word of science – which he helps his clients achieve through a number of digital and inbound marketing strategies and approaches.
Ol graduated from Imperial College London in 2015, where he completed a master’s degree in cancer biology. His research background is based on understanding how cancer spreads throughout the body, including the roles played by microRNAs and transmembrane proteins in the cascade. Nowadays, Ol can be found helping his clients set the strategy for their inbound and digital marketing initiatives – whether for lead generation or nurturing via a range of content marketing approaches, or for turning their website into an SEO and conversion powerhouse.
PR Account Manager
A creative and enthusiastic account manager and science writer, Aimi has a proven ability to understand client objectives, technologies and commercial applications to create strategic PR and marketing communications plans that attract attention, get client core messages across and enable competitive differentiation.
Aimi has more than a decade of experience designing and implementing PR and marketing communications campaigns for companies that lead the way in industries across the technology spectrum, including Thermo Fisher Scientific, Lonza, Novozymes, ERT, Shimadzu, Synergy Health, and Xylem Analytics. However, she is most intrigued by the pharmaceutical and life science sector, as it is dedicated to making a difference in patients’ lives while tackling the challenges of a complex business environment, growing competition and strict regulations.
Rachael Young BA
PR Account Manager
Having graduated from Cambridge University with a degree in Biochemistry, Rachael is passionate about the fast-paced world of life science marketing and helping to bring new scientific innovations to the people that need them.
Rachael wrote her dissertation on personalised cancer therapies and is particularly interested in health care and the regulatory environment of the pharmaceutical industry. While studying for her degree, Rachael developed a love for communicating science to a wide audience, involving herself in science outreach projects in schools around the UK. After graduating, she taught science as a teaching assistant and tutor, inspiring her students with her enthusiasm and passion. With her broad background in biochemistry, diverse experience in talking about complex science in an engaging way, and drive to get to the heart of the technologies and solutions advancing the industry, Rachael is excited to utilize her skills to help life science companies communicate their work and make an impact in their field.
Tom Hope BSc
PR Junior Account Manager
After completing his degree in Neuroscience at King’s College London, Tom worked as a research assistant at the University’s Institute of Psychiatry, Psychology and Neuroscience. Now, with his experience of scientific research and a keen interest in all things science communications, Tom is driven to make a difference in life science marketing.
During his dissertation, Tom explored the efficacy of delayed responses to Single Pulse Electrical Stimulation (SPES) as a biomarker of the epileptogenic zone and published a short research abstract on the topic. His research poster was also presented at the 32nd International Epilepsy Congress in Barcelona. As a research assistant, Tom gained a deeper insight into the world of academic research and its associated challenges. Tom now brings his analytical mindset and natural flair for communications to BioStrata to ensure that innovators in the life science sector are engaging with their audiences in the most impactful way.
April Taylor BSc
Marketing Communications Executive
Upon completion of a Biomedical Science degree from Anglia Ruskin University, April worked as a scientist within a contract research organisation. Having made the jump from the laboratory into the commercial world, April uses scientific communications to drive progress in the life sciences industry.
April set out to explore the drug development industry by working in a CRO as a microbiologist before transitioning into the large molecule bioanalysis team. Working on regulated pre-clinical and clinical sample analysis projects using immunoassays to detect and quantify levels of drug in the body, April eventually specialised in observing the immune response and detecting the presence of anti-drug antibodies produced from compound exposure. Her keen understanding of the drug development process allows April to really get to grips with the industry’s challenges, which helps her connect to her clients’ audiences.
Yvette White BSc
Inbound Senior Account Executive
With her background in marketing and life sciences, Yvette is passionate about helping organisations by spreading awareness and understanding of scientific innovation to improve quality of life.
Yvette has a strong work ethic and drive to help people with her dissertation focusing on developing awareness and education of ‘Sudden Cardiac Death in Young Athletes’. Her degree, in combination with 3 years of experience within a marketing agency, provides her with a diverse skillset and an ability to adapt within a fast-paced environment. She is currently training within the British Shooting Performance Pathway and competing at an international level. Her characteristics and experience in combination with her drive to succeed provide her with a unique and creative perspective on marketing solutions.
Lea Vitezic BA(Hons) MA
PR Account Executive
Lea graduated with a first-class honours degree in journalism from the University of the Arts London, and she also holds an MA in Media and Communications from City, University of London. She has a background in writing, editing, copywriting, and extensive PR experience, having previously worked in travel and, more recently, in pharmaceutical PR.
Her journalistic work has been published in a wide range of publications, and she has interviewed people from all walks of life. Lea enjoys a fast-pace environment of the media industry and is well-adept at managing several major projects simultaneously. Lea is also an occasional guest lecturer at the University of the Arts London and a mentor to postgraduate media students at the London College of Communications. During the COVID-19 pandemic, she co-founded a platform on which she successfully reported solutions to the pandemic and its consequences, commissioned experts, and led panel discussions. She is excited to work in the healthcare sector as she believes it is the field in which an individual can make a true impact on the world. Lea brings her extensive PR skillset to BioStrata and combines her passion for media with her interest in the life science industry.
Fred Schwaller, MSc, PhD
Fred is a science writer who draws from scientific and creative writing experience. Prior to becoming a writer, he spent almost a decade in neuroscience research during his PhD and postdoc. He has always been a writer at heart and has published, amongst many things, research articles about touch sensation, and journalistic pieces about neuroscience art. He also writes short stories to keep the pencil sharp.
Media & Client Service Manager
Leigh is a highly motivated marketer with a strong background and a passion for delivering effective, creative and thoughtful marketing campaigns.
With over 11 years’ marketing experience, including eight dedicated to the Life Science arena, Leigh prides herself on building strong professional relationships with clients and suppliers alike to successfully fulfil objectives and deliver quality results every time. Dedicated and meticulous; from campaign planning, creative development and studio management, through to advertising, sponsorship and events, Leigh is always seeking new innovations to help drive and improve business practices and procedures whilst maintaining a tight focus on requirements.
Nicole Cox BSc MSc
Media & Client Service Executive
Having studied Nutrition and Health Sciences at the University of Southampton, Nicole brings with her a keen interest and appreciation of the scientific method – which she applies to her already diverse skill set.
Nicole’s dissertation research centered around monitoring the side effects of nutritional supplements taken before and during physical activity. Following her degree, she found that her proficiency for applying a detail-oriented scientific approach was applicable to a wide range of disciplines, from procurement to customer service. Now she is utilizing her diverse toolkit to help her clients maximise the reach of their most important news.
Debbie has over 20 years of experience in Office Management across a diverse range of businesses overseeing the administrative activities that facilitate the smooth running of a business, the organisation and support of staff, and the effective management of information and resources.
She has a passion for great administration and project management, ensuring organisational effectiveness, efficiency and wellbeing. She is well versed in developing intra-office communication, streamlining administrative procedures, and cultivating a supportive working environment.
Debbie is an energetic person and a centred and dedicated professional who doesn’t mind wearing multiple hats and handling a wide range of tasks, as well as providing exemplary executive support. She is well organized, flexible and approachable and enjoys the administrative challenges of supporting a diverse set of people and clients across the globe.
Debbie believes that the office vibe sets the tone for the rest of the business and helps to create a culture which nurtures creativity, productivity and a sense of belonging vital to creating and maintaining a great team.
People & Culture Consultant & Coach
Steve brings HR and coaching expertise gained from 15 years of practice in a broad range of industries and organisational types.
Through his coaching, Steve’s insightful and provoking enquiry into challenges and new opportunities helps the team to fast track their growth, enabling them to deliver their very best to our clients.
In our experience, marketing works best when it’s based on knowledge and research. We use this to craft you a unique position in the market. We then help you effectively communicate this to your targets.