Stimulating lead generation at NanoImaging Services via customer-centric content creation

The Challenge

When we first engaged with NanoImaging Services, the company was already growing quickly. To fuel further expansion, the team were keen to reach new markets and customers. As part of communicating the company's value proposition to these new customer segments, the client team was looking to create various customer-centric marketing materials that would resonate and encourage prospects to enter NanoImaging's sales process.

The Solution

BioStrata worked with NanoImaging Services to plan and deliver multiple pieces of content to sit at the core of their lead generation campaigns, including their first eBook. Our team of life science marketing experts developed copy and design that was technically accurate, as well as persuasive and visually engaging.

"We had a really trusted external partner that could focus on the highest priority things that we really didn't have the capacity to insource ourselves."

Melanie Adams-Cioaba, Director of Business Development

(Watch the testimonial video below to hear more from Melanie)

The Results

The new content drove a high number of conversions. The company also began to see these leads move through their sales funnel into contract stage at a faster rate than previously experienced.

"I really appreciated all of the support and the effort and the guidance that we received because it really was invaluable and a lot of fun!"

Melanie Adams-Cioaba, Director of Business Development