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How to choose, engage and onboard the right marketing agency
Life science marketers can have many different reasons for choosing to work together with a marketing agency. Whatever your specific reason, by engaging a marketing agency you can gain access to an external pool of experts that can help reduce your workload and stress levels, while also educating you on the latest cutting-edge marketing tools and techniques.
With such a range of marketing agencies out there, it can be a daunting task finding the agency that is right for you. To help, we’ve created a step-by-step guide to choosing the right marketing agency to fit your business needs.
You will learn:
- How to develop the perfect agency brief
- How to find the right agency when you work in life sciences
- How to initially engage with the chosen agencies
- The different methods for selecting the right agency
- How to evaluate the agencies
- Best practice for establishing a lasting client/agency relationship.