Marketing and PR for Clinical Diagnostics

How we help diagnostics companies succeed

Market your products, tools and services

We’ve worked with a range of clinical diagnostics companies offering everything from instruments, reagents and consumables to services and software. Our integrated marketing services can help you raise awareness, generate leads and trigger sales conversations.

Target a range of audiences

Selling diagnostic instruments and tests can be complex. Whether you need to target clinical lab technicians, lab managers, clinical directors, clinicians, procurement pros, possible pharma partners, patient advocacy groups, or a mix of all of the above, we can help.

Engage with KOLs

Partnering with key opinion leaders is often a key step in taking a new diagnostic tool to market. Our team can help you identify who to target, build relationships with these people and leverage your new connections to help build trust in your brand (with the knock-on effect of increasing marketing and sales performance).

Manage for geographical complexities

The healthcare systems across the world vary a lot, with big differences between privatised and national healthcare systems and nuances between even similar countries. We can ensure your marketing and communications strategies are built with this mind.

Example clients we’ve worked with

Case study

Creating a new brand identity for Protagen Diagnostics

Challenge

Protagen Diagnostics was keen to reinvigorate its brand messaging and visual identity to appeal to a wider range of target audiences, especially with its move into offering a range of new diagnosting testing products.

Solution

Our team conducted interviews, workshops and desktop competitor research to develop the new brand and messaging strategy for Protagen Diagnostics. We used this intel to define a new value proposition and creative identity.

Results

Brand execution involved a full redesign across all of the company’s internal and customer-facing materials, including a new logo, colour palette, sales collateral, product packaging, a new website and more.

Read the full case study

Marketing and PR Services for Clinical Diagnostics

We offer a range of services to help diagnostic companies reach their goals. Not sure which services you need? Then contact us for a free consultation.