Marketing and PR Services for CROs

How we help contract research organisations succeed

Marketing strategy

We can help you define your marketing strategy. Whether you need market research, messaging and positioning support, content strategy development, or tactical marketing planning, our team of strategists has the expertise you need.

Brand awareness

Our integrated team of marketers and PR pros can leverage media relations activities, trade shows, social media marketing, paid advertising and more to boost awareness and credibility for your research services.

Lead generation

We can help you build and scale lead generation campaigns across a wide range of tactics and channels. We can also advise on which will work best based on our past experience working with a number of CROs, including account-based approaches targeting large pharma and other high-value targets.

Sales enablement

Working together, we can arm your sales team with the messaging, training and content they need to close more deals. We can also produce lead nurturing workflows to stay top-of-mind with leads, passing them onto the sales team when they are ready to buy.

Example clients we’ve worked with

Case study

Integrated marketing and PR support for Aptuit

Challenge

Aptuit is a Contract Research Organisation supporting pharma and biotech with drug discovery and development. The company was looking for help with lead generation using inbound methods, while also boosting brand awareness and positioning the company as a thought leader using PR and media relations.

Solution

BioStrata created and delivered an integrated marketing and PR strategy, including developing buyer personas, content strategies and an inbound marketing plan. Program execution included tactics and channels such as blog posts, content offers, emailers, paid ads and trade media article placements to drive awareness, web traffic and leads.

Results

Over 6 months, we increased website visits by 1600% and leads by 750%, while over $3million in additional sales revenue was attributed to the program. Meanwhile, we secured coverage in a number of top tier life science media outlets, boosting awareness of the Aptuit brand and positioning key team members as industry thought leaders.

Read the full case study

Our Marketing Services for Contract Research Organizations

As a full-service, integrated marketing agency, we offer a wide range of services to help you reach your goals. Not sure which service is right for you? Contact us for a free marketing consultation.