Marketing and PR Services for CROs
Example clients we’ve worked with
Integrated marketing and PR support for Aptuit
Challenge
Aptuit is a Contract Research Organisation supporting pharma and biotech with drug discovery and development. The company was looking for help with lead generation using inbound methods, while also boosting brand awareness and positioning the company as a thought leader using PR and media relations.
Solution
BioStrata created and delivered an integrated marketing and PR strategy, including developing buyer personas, content strategies and an inbound marketing plan. Program execution included tactics and channels such as blog posts, content offers, emailers, paid ads and trade media article placements to drive awareness, web traffic and leads.
Results
Over 6 months, we increased website visits by 1600% and leads by 750%, while over $3million in additional sales revenue was attributed to the program. Meanwhile, we secured coverage in a number of top tier life science media outlets, boosting awareness of the Aptuit brand and positioning key team members as industry thought leaders.
