Life Science Marketing Branding Services
Strategy, research & planning
Science writing & content creation
Creative design
Digital marketing
Public relations
Paid media & advertising services
Brand awareness
Lead generation
Lead nurturing
Sales enablement
Inbound marketing
Brand your company
Launch a new product
Develop a website
.svg)
The BioStrata solution
Finding an agency with the right blend of technical, creative and life science sector expertise is not easy. The BioStrata team has the skills you need.
100 years of life science experience
Our team of ex-scientists and marketers know how your customers think. We’ve also worked with over 200 life science companies over the years, enabling us to bring unique, informed insights to your branding process, saving you time and effort.
An expert team of strategists
BioStrata’s strategy teams can conduct market research, stakeholder interviews, competitor analysis and more to help ensure your new brand strategy will effectively resonate with your customers and differentiate you in the marketplace.
World-class design and copywriting
When it comes to brand execution, our diverse team of writers and designers can develop punchy copy and impactful visuals across a range of formats (e.g. websites, brochures, sales presentations, case studies, ads, emailers etc.).
Creating a new brand identity for Protagen Diagnostics
Challenge
Protagen Diagnostics was keen to reinvigorate its brand messaging and visual identity to appeal to a wider range of target audiences, while also projecting a company image that truly represented the high-quality of its products, services and scientific acumen.
Solution
Our team conducted customer interviews, internal workshops and desktop competitor research to develop the brand and messaging strategy. We used this intel to define a new value proposition, messaging strategy and creative identity to drive execution.
Results
Brand execution involved a full redesign across all of Protagen’s internal and customer-facing materials, including a new logo, colour palette, key image assets, a new website, company business templates, sales collateral and more.
