Life Science Lead Nurturing Services
Strategy, research & planning
Science writing & content creation
Creative design
Digital marketing
Public relations
Paid media & advertising services
Brand awareness
Lead generation
Lead nurturing
Sales enablement
Inbound marketing
Brand your company
Launch a new product
Develop a website
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Our lead nurturing services
Effective lead nurturing in the life sciences requires a blend of scientific, strategic and execution skills to develop systems that will deliver ongoing results. We can help.
Lead nurturing experts
The BioStrata team has expertise and experience planning and executing lead nurturing programs that leverage email, social media, remarketing, marketing automation and other approaches to systematically keep you top of mind with prospects and customer alike.
Planning AND execution
Our integrated team of strategists, writers, designers, and digital marketing experts can help you identify your lead nurturing weaknesses and opportunities. We’ll then develop your process and create all the content and tools you need to get better results.
200+ life science companies served
We have over 150 years of combined experience in life science marketing, working with a wide range of companies. We know what content works best at each stage of the buyer’s journey in this sector to help nurture your contacts from prospect to customer.
Supporting a global CRO with lead nurturing
Challenge
A well-known and successful CRO had experienced great success generating leads and were keen to better leverage their marketing automation system (HubSpot) to nurture more of these leads into sales opportunities.
Solution
Through a series of collaborative strategy workshops, we worked with the client to improve contact database segmentation and build a series of customised lead nurturing email workflows designed to appeal to specific segments of the database.
Results
The client used the new strategy to develop a series of emails designed to re-engage lapsed leads and move warm leads through the sales process. Early results saw a significant increase in lead engagement (e.g. increased email open rates, click rates etc.)
